JLS | Product Launch video



TePonui collaborated on this ‘fan questions’ interview with JLS, ahead of the launch of ‘Kiss’, the band’s new fragrance.

Working with DoP and editor James Gray, TePonui met with with JLS and The Fragrance Shop marketing team to shoot a short web video in a secret Central London location on 22nd May. The band explained how they put together the fragrance (designed for women), the scents each band member chose to blend together and why, and how they decided on the name, before being whisked off the press launch party at One Marylebone.